If you want to gain the first targeted and active subscribers to your Telegram channel and group, then use the tips from this article.
Your Telegram channel: how to get your first subscribers
In 2023, Telegram entered the top five most downloaded applications in the world. The popularity of this messenger is breaking all records, and the number of active users has exceeded 800 million people. Therefore, the decision to open a group, community or personal page in Telegram today is quite promising. With the help of messenger you can sell goods and services, form a personal brand, communicate with potential customers. We offer you the most popular and simple ways to recruit the first subscribers to your own Telegram channel.
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Method #1 using social networks to advertise your channel
Often a person who decided to master Telegram already has pages in other social networks (VK, Facebook, YouTube, Tik-Tok, etc.). You can write a post preview or shoot a promo video asking people to follow the link and subscribe to the Telegram channel. This method of gaining subscribers is one of the most popular. You can combine it with buying advertising from popular bloggers who work in a similar niche.
Method #2 adding your contacts
This method of gaining subscribers to your Telegram channel is the easiest. After creating a group, you just need to invite your contacts to it. But here you need to act carefully, because people usually do not like it when they are “recorded” somewhere without their knowledge. Therefore, you should analyze the list of all contacts and sift out the “unreliable”, that is, those who may negatively consider the “unauthorized” subscription to the channel in their own name and complain to the administration of the messenger. After such complaints, the channel may be blocked, so you should not let your guard down.
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Method #3 spreading links to the channel in other chat rooms
Today in Telegram there are tens of thousands of chat rooms on a variety of topics. If you periodically drop there links to your channel, you can achieve a certain number of conversions and subscribers. But all this can not be done “hatchet” with a push, just getting into someone else’s information space with their links inappropriately. It is recommended to pre-write a few adequate messages on the topic, discreetly bring the interlocutor to the possibility of subscribing to your channel and only then leave a link.
Many chat owners do not allow such posting on their pages, so it is necessary to enlist their support beforehand. Do not immediately one day to break into hundreds of chat rooms and flood them with links, as Telegram may consider such a user a spammer and block. This method of gaining subscribers is quite laborious and is not suitable for everyone.
Method #4 publishing “good” content
Before you start recruiting subscribers, you need to decide on the theme of the channel. If the site will be dedicated to houseplants, for example, then relevant will be useful tips from the care of decorative flora, cases from the life of florists, colorful photos. If the channel is devoted to consulting activities, for example, in immigration issues, then useful will be content about the actual conditions of moving to another country, the history of emigrants and similar information.
Therefore, you should first release a few really good posts, and then start the race for subscribers. Publications should be regular, so that the existing subscribers do not get bored and do not go to other sites. Word of mouth works very well when a subscriber of one channel reposts interesting information in another channel. People read, go and stay. But all this is possible on the condition of publishing “yearly” content.
Method # 5 advertising purchase
Immediately it is worth noting that this method of gaining subscribers requires a certain budget. The size of the advertising infusion will depend on the scale of the channel itself and the place of purchase of advertising. If we are talking about buying advertising from a famous blogger with a channel of millions of people, then the costs will follow accordingly. If the advertising will be broadcast through Ad Platform, the budget will be smaller.
And again, it all depends on whether the content on the advertised channel is interesting or not. After all, even placing advertising posts on the channel with a million subscribers can get minimal output, as after clicking on the link users will not want to stay because of uninteresting and unattractive posts. To purchase advertising you can also use special platforms that are somewhat similar to freelance exchanges. Managers of such platforms sort Telegram channels by topic, number of subscribers, activity and offer advertisers suitable options.
Method #6 peer-to-peer
This method of gaining subscribers is suitable only for those channels that have already gathered more or less “decent” audience, that is, live people. After all, another channel will not be interested and expedient to advertise a resource with 50 subscribers and those are relatives and acquaintances of the owner. Therefore, you can use the search in messenger and promote channels with similar themes. Next, you should contact the administrator of the selected channel and agree on a mutual promotion. Thus, at the agreed time on the channels is released advertising publication with PR. You should be very careful when choosing a channel for reciprocal PR, because it may turn out that the subscribers of your vis-a-vis are tweaked and the event will not give the necessary result.
Method # 7 publishing content on external platforms
Today in the Internet space there are many sites-aggregators of user-generated content. Among the most famous are Pikabu,VC, DTF, Habr. If the material is interesting, it gets responses from the user, it is commented on, and the links offered by the author are followed. You can try to publish the material in the media, and at the end of the material leave a link to your Telegram channel.
What method of gaining subscribers do we not recommend? You should not engage in recruiting, no matter how tempting it may look at first. Yes, you can get a nice number at the top of the channel in this way, but the quality of such an audience will be as low as possible.